AR in Advertising: How AR Experiences Can Help with Digital Marketing Strategies

SHARE ON SOCIAL

Applying the newest technologies to your advertising campaigns is a given. But with AR technology, achieving the best benefits for your marketing will rely on specific knowledge and skill sets. Understanding how augmented reality advertisingcan reach your clients is the first step towards knowing why those skills and expertise are essential to making your business competitive.

5 Benefits of Augmented Reality in Marketing

Clear, easy communication of brand values

Younger generations of potential clients don’t want to be sold to. You can start with QR code on packaging to an informative story about your values. But creating AR experiences that convey your brand’s story and purpose will give the future generations what they want to see from brands, still accessible on their mobile devices.

Pioneering the mobile revolution

Being in the hands of an app user gives you an advantage that other media can’t offer. Mobile apps that bring augmented reality experiencesto the real world give your brand a presence that goes beyond a skippable ad. AR apps can let users see your product, preview your service, and more stages on the customer journey.

Marketing campaigns that don’t depend on cookies

As tech-savvy customers are skeptical of cookies, making browsers respond by restricting them. Chrome’s been talking about restricting third-party cookies for a while, and privacy is a cornerstone of Firefox. Taking your digital marketing to a platform that isn’t built around cookies will save you from scrambling later.

Immersive personalization

Speaking directly to your customers has been a big factor in successful campaigns for years. Taking personalization to the next level with AR experiences will do more than add their name to an email. Creating a branded AR app brings your services to clients on demand, where they can curate their own experience.

Gateway to VR experiences

Location- or recognition-based AR will respond to certain areas or visuals, like a face for a filter on social media. You can see how this would let you test how interested your clients are in a VR headset experience with your brand. Staying aware of opportunities for your marketing campaigns is key to growing your audience.

How to Develop Augmented Reality Branding

Using AR in advertising is a relatively new technique, compared to other tools in marketing departments. Discovering how this technology can unlock potential business for your brand is how the innovative companies will stay ahead of the competition.

Food service

AR menu

Grubhub reports that high-quality photos boost sales by at least 30%. So, how could visualizing your food with an AR menu drive sales? Whether you have a digital brand or your own chain, there’s potential profit in AR.

Entertainment

Fandom experiences

Diehard fans or curious possible viewers can be drawn in with 3D AR art. Engaging with fans in new ways encourages more discussion (and UGC). Even books have used AR, like the Hunger Games series in 2020.

Fintech

Visualizing monetary data

Instead of your typical dashboard for financial accounts, AR offers the opportunity to show information in greater detail. More informed clients will make better financial choices and come to see you as a resource.

Education

3D models for lessons

Some aspects, students can’t easily or safely see. 3D models of atoms, volcanoes, or outer space let students experience lessons on these concepts in a hands-on way—at home or in class.

Automotive

Virtual showroom

Preview a car in your driveway, then open the door and have a look inside to really imagine yourself owning it. That’s the level of customer service and product research available through AR in automotive sales.

Healthcare

Medical imagery and precision

AR can superimpose CT or MRI scans during surgery for greater accuracy. Similarly, AR can build an exact copy from a scan in dental settings for more well-fitted caps and crowns, improving patient comfort.

E-commerce

Product previews

Whether clients are looking for new furniture or new glasses, AR lets them see how they would look in the real world before they buy. Selling services? Let a client preview the outcome of painting or landscaping.

Legal services

Case building and marketing

Showing evidence for litigation could give judges and jurors better insight into the case presented, resulting in more informed and faster decision-making. Like any other field, law offices can preview their services in AR.

SHARE ON SOCIAL

How to Hire a Software Developer: Essential Guide

Hiring a software developer can be a daunting task without the right strategies as a guiding star. If you hire the wrong candidate, you risk losing resources, time, and effort. As the world becomes more technologically advanced, with a growing need to incorporate new technologies like artificial intelligence, it is crucial to have a process that enables the seamless recruitment of software engineers. 

5 Key Digital Transformation Strategies for Software Companies

In recent years, the phrase "Digital transformation" has rocked all areas of the business ecosystem. Not only that, the pandemic shed more light on the importance of digital transformation and how critical it is for organizations to survive. As McKinsey's book "Rewired: A McKinsey Guide to Outcompeting in the Age of Digital and AI" describes, digital transformation is the rewiring of how a company operates. Its main goal is to provide businesses with a competitive edge in their industry by continuously enhancing business processes through the use of technological tools.

6 Top Benefits of Staff Augmentation & The Future of Staff Augmentation in 2024

In recent times, staff augmentation has become an effective solution for companies seeking to complete software development projects with increased speed to market and reduced costs. No matter the industry, technology has impacted every area of various sectors, from artificial intelligence to machine learning, making it important for businesses to adopt technology solutions. Therefore, companies that want to stay ahead of the curve, be more efficient, and more productive have resorted to leveraging staff augmentation models.

Subscribe to our Newsletter

Get the latest insights on technology right in your inbox