Applying the newest technologies to your advertising campaigns is a given. But with AR technology, achieving the best benefits for your marketing will rely on specific knowledge and skill sets. Understanding how augmented reality advertisingcan reach your clients is the first step towards knowing why those skills and expertise are essential to making your business competitive.
Clear, easy communication of brand values
Younger generations of potential clients don’t want to be sold to. You can start with QR code on packaging to an informative story about your values. But creating AR experiences that convey your brand’s story and purpose will give the future generations what they want to see from brands, still accessible on their mobile devices.
Pioneering the mobile revolution
Being in the hands of an app user gives you an advantage that other media can’t offer. Mobile apps that bring augmented reality experiencesto the real world give your brand a presence that goes beyond a skippable ad. AR apps can let users see your product, preview your service, and more stages on the customer journey.
Marketing campaigns that don’t depend on cookies
As tech-savvy customers are skeptical of cookies, making browsers respond by restricting them. Chrome’s been talking about restricting third-party cookies for a while, and privacy is a cornerstone of Firefox. Taking your digital marketing to a platform that isn’t built around cookies will save you from scrambling later.
Immersive personalization
Speaking directly to your customers has been a big factor in successful campaigns for years. Taking personalization to the next level with AR experiences will do more than add their name to an email. Creating a branded AR app brings your services to clients on demand, where they can curate their own experience.
Gateway to VR experiences
Location- or recognition-based AR will respond to certain areas or visuals, like a face for a filter on social media. You can see how this would let you test how interested your clients are in a VR headset experience with your brand. Staying aware of opportunities for your marketing campaigns is key to growing your audience.
Using AR in advertising is a relatively new technique, compared to other tools in marketing departments. Discovering how this technology can unlock potential business for your brand is how the innovative companies will stay ahead of the competition.
Food service | AR menu | Grubhub reports that high-quality photos boost sales by at least 30%. So, how could visualizing your food with an AR menu drive sales? Whether you have a digital brand or your own chain, there’s potential profit in AR. |
Entertainment | Fandom experiences | Diehard fans or curious possible viewers can be drawn in with 3D AR art. Engaging with fans in new ways encourages more discussion (and UGC). Even books have used AR, like the Hunger Games series in 2020. |
Fintech | Visualizing monetary data | Instead of your typical dashboard for financial accounts, AR offers the opportunity to show information in greater detail. More informed clients will make better financial choices and come to see you as a resource. |
Education | 3D models for lessons | Some aspects, students can’t easily or safely see. 3D models of atoms, volcanoes, or outer space let students experience lessons on these concepts in a hands-on way—at home or in class. |
Automotive | Virtual showroom | Preview a car in your driveway, then open the door and have a look inside to really imagine yourself owning it. That’s the level of customer service and product research available through AR in automotive sales. |
Healthcare | Medical imagery and precision | AR can superimpose CT or MRI scans during surgery for greater accuracy. Similarly, AR can build an exact copy from a scan in dental settings for more well-fitted caps and crowns, improving patient comfort. |
E-commerce | Product previews | Whether clients are looking for new furniture or new glasses, AR lets them see how they would look in the real world before they buy. Selling services? Let a client preview the outcome of painting or landscaping. |
Legal services | Case building and marketing | Showing evidence for litigation could give judges and jurors better insight into the case presented, resulting in more informed and faster decision-making. Like any other field, law offices can preview their services in AR. |
Read more
What Is Staff Augmentation? Access Global Talent, Fast
Would you want to spend 62 days trying to hire a software developer? That is how long it takes for companies to fill an engineering position. The solution? Staff augmentation.
11 Biggest Digital Transformation Challenges of 2024
In recent times, digital transformation has evolved beyond merely being a buzzword. The pandemic has significantly disrupted the economic landscape, prompting many companies to adopt digital initiatives. Approximately 97% of companies report that the Covid-19 pandemic has accelerated their digital transformation efforts. From increasing remote work to employing digital tools and automating processes, digital transformation has emerged as a priority for businesses seeking growth.
7 Strategies To Accelerate Your Digital Transformation
The pandemic accelerated the pace of digital transformation initiatives, compelling many companies to embrace digitalization to maintain the delivery of quality services. In the post-pandemic era, CIOs and IT executives continue to face high expectations to expedite digital transformation projects. A Gartner report reveals that approximately 59% of CEOs believe digital initiatives progress too slowly, and 52% assert that deriving value from them takes too long. With digital transformation at the forefront of the evolving economic landscape, companies that intend to remain competitive should have an effective transformation roadmap that aids business growth.
Subscribe to our Newsletter
