Slight X - MarTech Industry
About SightX
Every great innovation starts with a bold idea.
SightX is a U.S.-based SaaS company offering a powerful platform for conducting automated, end-to-end consumer research. Their mission is to simplify and accelerate market research through automation, advanced analytics, and intuitive UX, eliminating the need for complex technical expertise.
For SightX, the vision was clear: a platform where anyone could run a market research study and get fast, automated insights. But turning that vision into reality proved more challenging than expected. Their original technology vendor struggled to keep pace with their ambitious roadmap. Performance issues mounted, users were frustrated, and investors grew impatient.
That’s when they partnered with Devsu, not just to write code, but to rebuild confidence, scale innovation, and create a product that could truly lead the future of consumer intelligence.
The Challenge
Turning SightX’s bold vision into reality required more than just coding skills, it demanded a complete turnaround of a struggling product. Their platform was live, but every day brought new technical fires to put out and mounting pressure from clients and investors alike. Picture the following:
- •A startup with a groundbreaking idea but limited internal resources—just two developers, no modern web experience.
- •A platform already on the market, but slow, unreliable, and unable to scale.
- •Clients are demanding real-time insights, while competitors have moved faster.
- •Investors are questioning whether the dream was even possible.
From day one, Devsu’s mission was to bring order to the chaos. We became an extension of SightX’s team, aligning with their founders, product owners, and stakeholders to rethink their entire product journey.
Here’s how we made it happen:
Stabilizing the Present
- We rebuilt the front-end in React.js, immediately resolving critical performance issues and creating a smoother user experience.
- This first step restored investor confidence and opened doors for new funding rounds.
- We separated the logic in the backend between multiple services and microservices to have flexibility to use the best technology for each part of the business flow.
Reimagining the Future
- We redesigned the entire platform from scratch, adopting a microservices architecture for scalability.
- A powerful backend stack—Node.js, PHP, Python, GoLang, Java, MongoDB, AWS—handled massive datasets efficiently.
- Agile methodologies transformed feature releases from sluggish to seamless.
Unlocking Innovation
- From an early stage, we implemented some functionalities based on machine learning and natural language processing, which provide intuitive analysis for clients.
- Later, we created an assistant based on the GPT model, which allows the clients to ask for extra information about the platform, give some insights about the data, and also help them create projects based on their needs.
- More recently, we implemented some services to analyze video and audio using AI AWS services, which allows the clients to get the information about video questions.
- Added customizable survey tools, empowering brands to capture deeper, richer consumer insights.
- Adding multiple pricing methodologies that allow users to analyze the best price for their products, and also marketing trends.
The Impact
Results That Mattered
What’s Next
Our partnership with SightX didn’t end with a single project, it's been a trusted collaboration for over 7 - 8 years.
Throughout this time, we’ve continuously co-created the future of market research, adding new features, scaling infrastructure, and evolving the platform to meet the demands of a rapidly changing industry.
With Devsu as their long-term technology partner, SightX can focus on strategy, expansion, and client success, confident that their platform will always be ready for what’s next..
Key Takeaways
FAQs
We’ve partnered with SightX for over 7 years, supporting them through every stage—from stabilizing their MVP to scaling a high-performance platform ready for market growth.
We rebuilt the front-end, re-architected the backend with a microservices approach, improved scalability, and introduced new features to accelerate release cycles and enhance the user experience.
We acted as an extension of their internal team, working closely with their founders, product owners, and stakeholders to align technology decisions with business goals.
The platform achieved 60% faster data processing, 3x faster release cycles, significant improvement in user retention, and renewed investor confidence leading to additional funding.
Yes. Our collaboration continues with ongoing development, feature expansion, and infrastructure scaling to keep the platform competitive in a fast-moving market.