AI vs Machine Learning: Understanding the Difference


There has been a lot of buzz recently about artificial intelligence and machine learning, two computer science terms that are gaining popularity due to their transformative impact on businesses. For many organizations, artificial intelligence serves to streamline workflows and enhance productivity, offering benefits; such as improved customer experiences, valuable data insights, and reduced operational costs. While the terms are often used interchangeably, they are not synonymous.

In simple terms, artificial intelligence refers to the ability of computer systems to perform tasks that typically require human intelligence. Machine learning, on the other hand, involves using historical data and algorithms to make decisions and identify trends with little human intervention. Software developers can analyze complex data by employing a range of tools within artificial intelligence systems, including natural language processing, machine learning, deep learning, neural networks, and computer vision. It is important to note that not all AI involves machine learning, although all machine learning is a form of AI. Specifically, machine learning is a subset of artificial intelligence.

To fully understand the concept of machine learning (ML) and artificial intelligence (AI)—how they are connected, and their practical applications in organizations—this article will delve into the concepts of AI and ML, explore their benefits, and examine their differences.

What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is a branch of computer science that utilizes computer algorithms to perform tasks by mimicking human cognitive functions. These smart computer systems go beyond human capabilities to analyze vast amounts of data, translate languages, conduct data analysis, and much more.

We see and use artificial intelligence in our daily lives through various applications like self-driving cars, ChatGPT, chatbots, and facial recognition technologies like Face ID. Essentially, artificial intelligence can be seen as a collection of technologies within a computer system that can plan, act, respond, analyze, and solve problems.     


What is Machine Learning (ML)?

Machine learning is a subset of AI that employs data and algorithms to make accurate predictions without being explicitly programmed to do so. It has the ability to develop and work with its own algorithms, drawing on past trends and patterns. The learning process in machine learning is experience-based. For instance, Netflix, a streaming service, features personalized suggestions for each user based on their past viewing history. Fundamentally, machine learning drives predictive text, chatbots, and even the content that appears on your social media feed.

Machine learning employs two main types of techniques: supervised learning and unsupervised learning. The supervised learning model relies on well-labeled input and output training data, whereas the unsupervised model uses raw data that is not classified or labeled.

What is the Connection Between Artificial Intelligence and Machine Learning?

Although the terms are closely related, they refer to different things. Artificial Intelligence (AI) is the broader discipline focused on creating machines that can perform tasks requiring human-like cognitive functions. While machine Learning (ML) is specifically concerned with the development of algorithms that allow computers to learn from and use data.

In essence, machine learning serves as the mechanism by which computer systems gain intelligence. As a subfield under AI, it is similar to other specialized areas such as deep learning, neural networks, robotics, and natural language processing. Understanding this distinction helps clarify the relationship between machine learning and artificial intelligence.

What is the difference between AI and Machine Learning?

Artificial intelligence (AI) performs tasks in a human-like fashion, while machine learning (ML) teaches the system how to analyze data patterns and make decisions. To break this down further, let's illustrate this with an Amazon Alexa example. When you ask Alexa, "How long will it take to make a chicken sandwich burger?", Alexa uses AI to understand your natural language query. It processes the question in a human-like manner, determining what you're asking and what kind of response would be most appropriate. Once the question is understood, machine learning algorithms come into play. Alexa would search through its historical data to find the most relevant and accurate answer based on similar questions it has encountered before. This historical data has been used to train Alexa's machine learning models so that it can provide an informed response to your query. In this example, AI enables Alexa to understand and interpret your question, while machine learning allows it to analyze past data and predict the best answer for you.

How do artificial intelligence and Machine Learning Work together?

There is a synergy between artificial intelligence and machine learning. Understanding how they interact with each other will give a broader idea into how they are connected and work together.

The process typically begins with the development of the AI system using machine learning and other techniques. Next, machine learning algorithms are designed by analyzing trends and patterns in a dataset. Data scientists and software engineers then fine-tune these algorithms based on the identified patterns. This iterative process continues until a satisfactory level of accuracy is achieved, enabling the system to perform tasks reliably.

The Benefits of Artificial Intelligence and Machine Learning

Using machine learning and artificial intelligence in organizations can be beneficial for any organization.

A robot hand and human hand meeting in the middle.

Analyzing Vast Amounts of Data

With AI and ML, companies can now gain valuable insights by analyzing a wide amount of structured or unstructured data. In other words, tasks that would typically take long hours and days can be significantly reduced, freeing up more time.

Informed Decision-Making

By analyzing vast amounts of data and identifying trends and patterns, decision-making can be done swiftly. Using machine learning to improve data integrity, and AI to reduce human errors, produces accurate results that are beneficial for organizations in the long term.

Enhanced Productivity & Efficiency

AI and machine learning improve the productivity and efficiency of an organization by implementing process automation, reducing costs through the minimization of human errors and mistakes.

Enhanced Customer Experience

AI algorithms, especially in the form of chatbots and automated customer service, can greatly enhance the customer experience. They can handle a large volume of queries simultaneously, provide instant answers, and even resolve complaints, which would otherwise require considerable human resources.


AI and machine learning contribute to the scalability of an organization by improving its computational and data analysis needs. Machine learning models easily adapt to larger sets of data and more complex computations, making it easier for organizations to scale their operations.

Capabilities of AI and Machine Learning

Businesses can take advantage of AI and machine learning to improve their processes and transform their products. Here are a few ways:

Pattern Recognition

Pattern recognition is a core capability of machine learning. It's important in various fields like fraud detection, where algorithms can learn to identify unusual patterns that signify fraudulent activity. In healthcare, machine learning models assist in the diagnosis of diseases by recognizing patterns in X-rays or Magnetic Resonance Imaging (MRI) scans.

Also, businesses can leverage AI and machine learning to suggest and recommend products and services to users based on their previous interactions. Identifying these patterns and trends can assist businesses in forecasting and prediction, thereby recommending products of interest to customers.

Predictive Analytics

Another capability of AI and machine learning is its predictive ability to determine patterns in data. Machine learning models can be trained to make future predictions based on past data. This is important for customer-facing organizations as well as stock market trading, where predicting future prices can lead to significant financial gains. In healthcare, predictive analytics can forecast outbreaks or the progression of diseases.

Image and Video Recognition

AI technology and machine learning algorithms can accurately identify and categorize objects within images and videos. This enables the recognition of faces, actions, and objects. For example, Google Lens can identify a brand through an image or picture.

Speech Recognition and Natural Language Processing (NLP)

Speech recognition is made possible with the identification of words in spoken language. AI excels in understanding human language, which allows for language translation and chatbots. NLP enables machines to read and understand human languages, making it possible for more natural interactions between humans and machines.

Sentiment Analysis

AI and machine learning have the capacity to understand sentiments through texts and categorize them according to their themes (i.e., positive, negative, and neutral). This helps organizations understand the public perception of their brand and products. AI can give companies valuable insights into customer satisfaction and areas for improvement.

Applications of AI & Machine Learning

Application of AI and machine learning in healthcare, banking and finance, sales and marketing, transportation, retail, cybersecurity and manufacturing.

Different industries can benefit from the transformative power of AI and machine learning, both to improve processes and to enhance productivity. Here are some ways various industries can leverage these technologies:


AI and machine learning can significantly reduce administrative workload in healthcare settings. For instance, deploying conversational AI for tasks like appointment scheduling and payments helps to automate repetitive tasks. 

AI and machine learning can assist radiologists in early anomaly detection and enable quick analysis of electronic health records (EHRs), aiding medical professionals in making informed decisions.


The retail industry benefits greatly from AI and machine learning by enhancing customer experiences and optimizing supply chain processes. These technologies also assist with sales forecasting based on historical data and power recommendation engines that tailor suggestions to individual customer preferences.

Banking & Finance

AI and machine learning offer several advantages in the financial sector, including fraud detection, risk prediction, and service automation. These technologies can also authenticate user identities and process documents swiftly through computer vision techniques.


In cybersecurity, AI and machine learning serve as valuable tools for safeguarding organizations against cyber scams and fraudulent activities that could otherwise harm their reputation.

Sales & Marketing

AI and machine learning are indispensable for advertising and marketing agencies. They enable process automation, facilitate the analysis of large data sets, and ensure workflow accuracy. Generative AI, like ChatGPT, can also save time and streamline the process of content creation and customer interaction.


In manufacturing, AI and machine learning can boost productivity and efficiency by detecting equipment errors before they lead to malfunctions. Predictive analytics can suggest when a machine should undergo maintenance to prevent failure during crucial operational periods. Machine learning can also assess energy consumption patterns in Heating, Ventilation, and Air Conditioning (HVAC) systems and either recommend or automatically adjust energy levels as needed.


AI and machine learning applications can optimize the efficiency of transportation routes and forecast traffic conditions. By employing predictive analysis, transportation companies can better understand how to manage the movement of goods and people most effectively.

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