7 Ways IT Outsourcing Can Benefit Marketing Agencies and Drive Growth

In the fast-paced marketing world, agencies face tough IT challenges. These can make it hard to keep up. They must manage complex tech, cut operational costs, and follow digital trends. This often distracts them from their main goal: making campaigns that boost client success.

What if you could turn IT problems into an edge? Enter IT outsourcing. It's a game changer for marketing agencies. Agencies can fix tech issues, improve operations, and focus on campaigns by using outside skills and resources. It's not just about offloading tasks. It's about teaming up with experts to move your agency forward. 

After collaborating with renowned agencies, one thing is clear: IT outsourcing offers numerous benefits for marketing firms. In this article, we’ve gathered insights from our experts on the impressive results agencies have achieved by outsourcing some of their development tasks. 

Keep reading to discover how your agency can reap these rewards!

1. Reducing Operational Costs

For marketing agencies, managing IT infrastructure can be expensive, requiring significant investments in hardware, software, and maintaining a full-time IT staff. By outsourcing IT functions, agencies can eliminate many of these costs and allocate resources more efficiently.

Outsourcing IT tasks allows agencies to leverage external expertise and infrastructure without the need for capital expenditure on in-house capabilities. This approach reduces the burden of recruiting, training, and retaining specialized IT personnel, and minimizes overhead costs associated with maintaining an internal team.

Take, for example, Deutsch LA, a large advertising agency working with Fortune 500 brands. The agency faced an influx of projects requiring advanced skills, but their business's cyclical nature meant resources wouldn't always have a constant stream of work. This imbalance led to increased costs and inefficiencies.

By leveraging IT outsourcing, the agency gained access to a flexible pool of talented IT professionals, reducing operational costs by up to 70% in some technical positions. Devsu’s outsourcing model provided the agency with the expertise needed to handle complex projects while ensuring that resources were allocated efficiently. 

IT outsourcing allowed the agency to:

• Avoid substantial investments in hardware and software.
• Eliminate the need for continuous recruitment and training of IT staff.
• Reduce overhead costs by maintaining only essential in-house IT personnel.
• Scale IT resources efficiently ensuring optimal team utilization.

2. Access to Specialized Expertise

Outsourcing IT functions not only reduces costs but also provides marketing agencies with access to a wealth of specialized expertise. Often, such expertise is difficult and expensive to get in-house. The rapid evolution of digital marketing tools and technologies demands a diverse set of skills that can be challenging to find and maintain within an internal team.

By partnering with an IT outsourcing provider, agencies can tap into a vast pool of IT professionals. This can give them access to advanced skills in areas such as SEO, data analytics, AI, and marketing automation.

For instance, optimizing a website for search engines or implementing sophisticated data analytics requires a level of expertise that goes beyond basic IT skills. Similarly, leveraging AI to personalize marketing efforts or automate repetitive tasks can significantly enhance campaign performance but requires specialized knowledge. Hiring such experts full-time can be prohibitively expensive and often unnecessary for short-term projects.

At Devsu, we enhance this process by using Generative AI (GenAI) to match the best candidates with each project. This ensures that the selected professionals have the precise skills and experience needed to meet the specific demands of the project. This tailored approach means agencies get the right expertise exactly when they need it, without the long and costly recruitment process.

For example, when a marketing agency needed advanced data analytics to refine their targeting strategies, Devsu was able to quickly provide data scientists with the right experience. This immediate access to specialized talent allowed the agency to enhance their campaign performance without the delays associated with hiring and onboarding new staff.

3. Adapting to Changing Needs

Another significant advantage of IT outsourcing is scalability and flexibility. Marketing agencies often face fluctuating project demands and shifting client needs, requiring them to adapt quickly. IT outsourcing allows agencies to scale their resources up or down efficiently, matching project requirements without the lengthy process of hiring.

For example, a mid-sized marketing agency experienced a sudden surge in client projects needing specialized IT skills. Initially, they struggled to meet these demands with their existing team, risking project delays and client dissatisfaction. By leveraging IT outsourcing, they could onboard IT professionals with the necessary expertise in just 14 days. 

This is the same when you face a seasonal dip in projects. Instead of laying off in-house staff, you can rely on IT outsourcing to adjust resources accordingly. This approach saves costs and ensures an agency can ramp back up seamlessly when new projects arrive.

4. Staying Ahead with Innovation

As AI continues to reshape the marketing industry, agencies face the challenge of keeping up with rapid technological advancements. Outsourcing provides a solution by offering access to the latest tools and innovations, ensuring agencies remain competitive and innovative.

With AI transforming everything from data analysis to customer engagement, staying ahead requires more than just adopting new technology—it demands constant access to cutting-edge solutions. By partnering with outsourcing experts, agencies can leverage advanced technologies without the substantial investments typically associated with acquiring and maintaining them.

A strategic IT outsourcing partner uses AI to tailor technological solutions specifically for each project, whether it’s the latest in marketing automation, sophisticated data analytics, or enhanced cybersecurity measures. 

This means agencies benefit from up-to-date tools designed to optimize their strategies and improve campaign performance. It works like this:

1. Advanced tools automate processes and reduce manual tasks, leading to more streamlined operations.
2. Cutting-edge technology enables more precise targeting and better data insights, boosting the effectiveness of marketing campaigns.
3. Agencies avoid the high costs of purchasing and maintaining new technology, benefiting from the resources provided by their outsourcing partner.
4. Regular updates and access to the latest advancements allow agencies to innovate and refine their strategies continuously.

Outsourcing not only provides marketing agencies with the tools they need to stay at the forefront of the industry but also allows them to focus on delivering exceptional results without the financial strain of technology investments.

5. Enhancing Productivity (And Creativity)

With the benefits of accessing specialized expertise and the latest technology, IT outsourcing also significantly enhances an agency's productivity by allowing internal teams to concentrate on their core competencies. By offloading IT tasks to external experts, marketing agencies can redirect their energy and resources toward strategic marketing initiatives and creative campaigns.

For instance, consider an agency that needed to revamp its digital marketing strategy but was bogged down by technical issues and software maintenance. By outsourcing IT responsibilities, they freed up their creative team to focus on refining their strategic approach. This shift not only improved the quality of their marketing output but also accelerated their ability to launch new campaigns and respond to market trends.

6. Ensuring Data Protection

With the increasing importance of data security, marketing agencies must ensure robust cybersecurity measures to protect sensitive client information and maintain trust. IT outsourcing can significantly enhance an agency's security posture and ensure compliance with industry regulations.

The best outsourcing partners bring specialized knowledge and resources to implement advanced security protocols. This is particularly crucial when working with clients in highly regulated industries such as finance and healthcare, which require stringent security measures and certifications like ISO 27001, HIPAA, and GDPR compliance.

A marketing agency working with a financial institution may face strict data protection requirements. By outsourcing their IT functions, they can meet these requirements without investing heavily in security infrastructure and training. The IT outsourcing partner ensures that all data handling practices are secure and compliant with relevant regulations.

7. Speeding Up Time-to-Market with IT Outsourcing

Lastly, IT outsourcing helps agencies accelerate project timelines. By partnering with experts, marketing agencies can quickly implement new IT projects, from website launches to marketing automation setups, ensuring faster time-to-market.

For instance, Döner, a marketing agency, worked with Devsu to enhance their IT development process. This partnership allowed Döner to speed up their development by, enabling them to launch new campaigns and digital products more swiftly. This increased efficiency not only improved their market responsiveness but also gave them a competitive edge.

Outsourcing IT projects offers several benefits that contribute to faster implementation:

• Access to a pool of skilled professionals ready to start work immediately, eliminating the delays associated with hiring and training new staff.
• Ability to scale resources based on project demands, ensuring optimal efficiency and quick turnarounds.
• Streamlined processes and expert management for faster project completion.

By outsourcing their IT functions to Devsu, marketing agencies can ensure quicker project turnarounds, allowing them to stay ahead of the competition and meet client expectations more effectively. This agility is crucial in a rapidly evolving industry where timely delivery of innovative solutions can make a significant difference.

For a deeper understanding of how tech outsourcing can transform your agency, download our comprehensive guide, "Tech Outsourcing for Ad Agencies: How to Build High-Performing Development Teams". 

Discover how to build effective partnerships and drive your agency's success with high-performing development teams!