AR in Advertising: How AR Experiences Can Help with Digital Marketing Strategies
Applying the newest technologies to your advertising campaigns is a given. But with AR technology, achieving the best benefits for your marketing will rely on specific knowledge and skill sets. Understanding how augmented reality advertisingcan reach your clients is the first step towards knowing why those skills and expertise are essential to making your business competitive.
5 Benefits of Augmented Reality in Marketing
Clear, easy communication of brand values
Younger generations of potential clients don’t want to be sold to. You can start with QR code on packaging to an informative story about your values. But creating AR experiences that convey your brand’s story and purpose will give the future generations what they want to see from brands, still accessible on their mobile devices.
Pioneering the mobile revolution
Being in the hands of an app user gives you an advantage that other media can’t offer. Mobile apps that bring augmented reality experiencesto the real world give your brand a presence that goes beyond a skippable ad. AR apps can let users see your product, preview your service, and more stages on the customer journey.
Marketing campaigns that don’t depend on cookies
As tech-savvy customers are skeptical of cookies, making browsers respond by restricting them. Chrome’s been talking about restricting third-party cookies for a while, and privacy is a cornerstone of Firefox. Taking your digital marketing to a platform that isn’t built around cookies will save you from scrambling later.
Immersive personalization
Speaking directly to your customers has been a big factor in successful campaigns for years. Taking personalization to the next level with AR experiences will do more than add their name to an email. Creating a branded AR app brings your services to clients on demand, where they can curate their own experience.
Gateway to VR experiences
Location- or recognition-based AR will respond to certain areas or visuals, like a face for a filter on social media. You can see how this would let you test how interested your clients are in a VR headset experience with your brand. Staying aware of opportunities for your marketing campaigns is key to growing your audience.
How to Develop Augmented Reality Branding
Using AR in advertising is a relatively new technique, compared to other tools in marketing departments. Discovering how this technology can unlock potential business for your brand is how the innovative companies will stay ahead of the competition.