Fox - News Media Industry
A custom web platform improved audience segmentation and boosted targeted marketing.
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News Media Industry
The challenge
Fox News, through its FOX Tech division, needed a web application to improve its marketing campaigns by accurately segmenting audiences and capturing user data. Their existing setup lacked the tools necessary to gather crucial data, limiting the effectiveness of marketing efforts across various business units and leading to a fragmented workflow.
Devsu collaborated with FOX News to design and develop an easy-to-use web platform integrated with their 1PlusX audience segmentation software. This allowed the marketing team to streamline data collection and enhance decision-making for targeted campaigns.
Increased data accuracy
Increased data accuracy
The platform allowed the marketing team to gather accurate customer insights for better segmentation.
Improved user experience
Improved user experience
The seamless design enabled easier data handling, leading to more effective marketing strategies and higher revenue.
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