Netflix - Motion Picture, Video & TV industry
The World's Leading Streaming Service
With more than 230 million subscribers across 190 countries, Netflix is the world's leading streaming entertainment service. The company has revolutionized how people watch movies and TV series. To maintain its position at the forefront of the entertainment industry, Netflix partnered with us to transform their critically acclaimed content—like The Circle and Crime Scene: The Cecil Hotel—into scalable, high-engagement interactive digital experiences for their global fanbase.
Project 1: The Circle Interactive Microsite
The Challenge
Netflix wanted to turn hype around The Circle into something bigger than trailers and ads. They envisioned a digital platform where fans could register, play, and instantly win real cash rewards, all during premiere week.
The challenge: a six-week deadline, global reach, massive traffic surges, and seamless payment integrations.
The Solution
Devsu engineered a cloud-native microsite designed for speed, scale, and excitement.
- Cloud Scalability: Kubernetes on Google Cloud ensured stability during significant traffic spikes.
- Instant Payments: Custom PayPal and Venmo pipelines powered real-time rewards.
- Frictionless UX: Responsive design meant anyone, anywhere, could join in seconds.
- Security: Tokenized payment processing and GDPR compliance safeguarded every transaction.
The Results
This was more than a campaign. It was a new way of experiencing reality TV — one where audiences didn’t just watch, they played and won.
Project 2: Crime Scene Tour – Cecil Hotel
The Challenge
For Crime Scene: The Vanishing at the Cecil Hotel, Netflix wanted an interactive experience that extended beyond the screen, allowing users to explore actual Los Angeles crime locations tied to the documentary. The goal: an immersive, SEO-friendly, mobile-first companion site.
The Solution
Devsu's product development team created a map-driven experience that blended storytelling with real exploration.
- Immersive Mapping: Built with Leaflet.js, styled in a cinematic dark theme.
- Storytelling Media: Images, context, and audio narrations brought locations to life.
- Seamless Navigation: One-click routing via Waze and Google Maps.
- Performance at Scale: Next.js with Static Site Generation ensured lightning-fast loads and SEO impact.
The Results
We turned a documentary into an experience you could literally walk through.
Why It Mattered
These two projects illustrate why Netflix trusted Devsu not once, but twice:
Innovation under pressure
Reliability at scale
Reliability at scale
Seamless performance during global traffic surges.
New benchmarks for engagement
Turning passive viewers into active participants and explorers.
Key Impact
- Interactive TV at scale: Tens of thousands of players rewarded instantly.
- Immersive storytelling: Digital companion experiences that bridge screen and reality.
- Built for trust: Secure, compliant, and reliable infrastructure.
- Repeat partnership: Success of The Circle led to Netflix commissioning a second major project.