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Articles by Matt Deaton
Matt Deaton - Chief Growth Officer at Devsu
Matt Deaton
Chief Growth Officer

The Chief Growth Officer at Devsu leads marketing, sales, and business development efforts to drive growth for the company and its clients. With over 15 years of experience in marketing analytics, strategy, and digital media across industries such as healthcare, hospitality, and technology, the role focuses on designing customer-centric strategies, coordinating teams, managing partnerships, optimizing marketing technology, and providing data-driven insights. Certified in scaling entrepreneurial ventures by Harvard Business School, the CGO is also passionate about fostering innovation and expanding business opportunities.

The COBOL Cliff Is Not a Talent Problem. It's an Institutional Knowledge Problem. 
The COBOL Cliff Is Not a Talent Problem. It's an Institutional Knowledge Problem. 
Banks are tracking the COBOL shortage as a hiring problem. The actual risk is concentration: critical systems one retirement away from being unreadable.
Why "Wait Until Next Year's Budget Cycle" Is Now the Most Expensive Decision in Banking
Why "Wait Until Next Year's Budget Cycle" Is Now the Most Expensive Decision in Banking
Every IT capital request pushed to next year carries a hidden assumption — that next year's conditions will be more favorable. For US financial institutions in 2026, that assumption is now measurably wrong. Here's the math.
Building a Living Architecture Record for New Product Builds
Building a Living Architecture Record for New Product Builds 
Learn why relying on static documentation for AI-accelerated greenfield builds creates invisible risk, and how a living architecture record ensures governed, scalable execution.
AI Coding Tools Compared: What Engineering Leaders Need to Know Before Choosing
AI Coding Tools Compared: What Engineering Leaders Need to Know Before Choosing
Discover why enterprise engineering leaders must shift their AI coding tool evaluation from localized generation speed to architectural governance and structural risk management.
The Hidden Tax of Misaligned Launch Cycles on Sprint Velocity
The Hidden Tax of Misaligned Launch Cycles on Sprint Velocity 
Misaligned launch cycles quietly erode sprint velocity by increasing wait states, batch size, rework, and coordination overhead. Here is how enterprise technology leaders should diagnose and correct the problem.
How to Structure a 30-Day AI Pilot Without Disrupting Production
How to Structure a 30-Day AI Pilot Without Disrupting Production
Nearly two-thirds of organizations are stuck in AI pilot purgatory. Read our guide on bounding the AI blast radius, instrumenting for systemic observability, and proving architectural fit in just 30 days.

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