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Articles by Matt Deaton

Matt Deaton
Chief Growth Officer
The Chief Growth Officer at Devsu leads marketing, sales, and business development efforts to drive growth for the company and its clients. With over 15 years of experience in marketing analytics, strategy, and digital media across industries such as healthcare, hospitality, and technology, the role focuses on designing customer-centric strategies, coordinating teams, managing partnerships, optimizing marketing technology, and providing data-driven insights. Certified in scaling entrepreneurial ventures by Harvard Business School, the CGO is also passionate about fostering innovation and expanding business opportunities.
The COBOL Cliff Is Not a Talent Problem. It's an Institutional Knowledge Problem.
Banks are tracking the COBOL shortage as a hiring problem. The actual risk is concentration: critical systems one retirement away from being unreadable.
Scale Your Business Through Tech: Hire The Right Software Developer
Discover how outsourcing software development reduces costs, expands talent, and accelerates deployment. Get best practices for outsourced software products in Latin America and scale fast your business.
Product Strategy & Delivery
5 min read
Navigating Software Developer Turnover Challenges: Key Strategies for Tech Leaders
Navigating Software Developer Turnover Challenges offers essential strategies for tech leaders to combat the high attrition rates in the tech industry. Discover the hidden consequences of developer turnover and learn how to implement effective solutions to retain top talent and drive innovation.
Talent Models & Operating Models
5 min read
6 Top Benefits of Staff Augmentation & The Future of Staff Augmentation in 2024
Discover the benefits of staff augmentation and the future of staff augmentation in 2024.
Product Strategy & Delivery
2 min read
Why Your Digital Product Should Start with an MVP
Time is especially important for competitive advantage and product success. Start with an MVP and you will take advantage as an industry leader.
Guides, Whitepapers & Playbooks
6 min read
Product owner vs Product manager: What's the difference?
Discover the differences between a product owner and a product manager. Understand the roles, responsibilities, and relationships in product management.
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Featured Posts
3 Hidden Modernization Challenges Everyone Misses (And How to Solve Them)
Explore how AI development services, skilled AI developers, and the right AI software development company can streamline the modernization process for faster, cost-effective results.
Talent Models & Operating Models
4 min read
The Ultimate Checklist For Evaluating Nearshore Software Development Partners
Maximize your success by choosing the right nearshore software development partner. Use our detailed checklist to evaluate vendors and make informed decisions.
Talent Models & Operating Models
5 min read
7 Ways IT Outsourcing Can Benefit Marketing Agencies and Drive Growth
Transform your marketing agency with IT outsourcing. Reduce costs, access expert skills, and enhance productivity. Learn how top agencies use outsourcing to focus on successful campaigns. Discover the benefits and drive your agency's success!









