Amanda develops and implements targeted strategies for U.S. tech companies, focusing on lead generation and creating high-quality content that highlights the company’s value. By leveraging data analytics, marketing efforts are optimized to maximize reach and engagement. The role also collaborates with teams across the organization to ensure alignment and drive consistent results. With over six years of experience in demand generation and a background in engineering, journalism, and marketing, the position combines strategic planning and team leadership to foster growth and innovation.